The stigma of addiction is crippling our industry. There needs to be a path out of it. Our guest today is Dr. Brandee Izquierdo, a prior construction worker who has dealt with addiction in her own life. Now as the executive director of the SAFE Project, she shares a path toward normalizing this disease so we can solve the crisis. Creating awareness, starting important conversations young, and tackling this stigma head on is just the start. More than that, addressing this problem proactively is just good business. Hopefully soon, that will be the industry standard.