CADCA and Deterra Launch New ‘Over the Dose Challenge’ to Combat Prescription Drug Misuse
The national campaign encourages communities to participate via social media and gives access to education resources and proper disposal methods
ALEXANDRIA, Va., Aug. 1, 2024 /PRNewswire/ — CADCA, in partnership with the Deterra® Drug Deactivation and Disposal System, announced today the launch of the ‘Over the Dose Challenge,’ a nationwide campaign running August 1, 2024 – October 31, 2024 dedicated to educating communities about the dangers of keeping unused prescription drugs at home and promoting safe, effective disposal methods.
Through this inaugural campaign, CADCA encourages communities to participate by disposing of unused and expired prescription medications and sharing their stories on social media with the hashtag #OverTheDose. The campaign also includes resources on CADCA’s website about the dangers of unused or expired prescription medications, proper disposal methods, and success stories.