By Christine Horton, Verde Technologies Chief Commercial Officer
Our team spent the latter half of July on the road, highlighting the Deterra Drug Deactivation System from Hawaii to Nevada. First, we traveled to Maui to the annual meeting of the Conference of Western Attorneys General (CWAG), where we shared how Deterra can help fight the nation’s growing prescription drug abuse problem. Next, we headed to Las Vegas for the Cardinal Health Retail Business Conference (RBC), one of the nation’s largest gatherings of independent pharmacists. We returned home to Minnesota energized by the overwhelming support and interest from passionate organizations, pharmacists and others we met, and excited about the future of Deterra and its role in this collective effort to make our residents and communities safer.
Prescription drug abuse a hot topic for state attorney generals
Among the 15 western states and three territories who are members of CWAG, the prescription drug abuse epidemic was top of mind – with a special panel on how states are fighting the problem using new abuse deterrent technologies and innovative tools to keep unwanted and unneeded drugs out of both the wrong hands and the environment. I had the opportunity to present to CWAG members about Deterra and the part it can play in helping communities safely, easily deactivate and dispose of drugs, while being kind to the environment and organizations’ wallets.
Cardinal Health highlights Deterra, announces partnership
The RBC event kicked off with the spotlight shining brightly on Deterra. In the opening session, Steven Lawrence, Senior Vice President of Independent Sales for Cardinal Health Pharmaceutical Distribution introduced the 8,100 attendees to the Deterra System – and announced that each of them would get a product sample.
The excitement about Deterra carried into the rest of the event, with highlights including:
- Verde Technologies CEO Jason Sundby presented to attendees, and Deterra hosted a booth for attendees to learn more and place product orders.
- The team took orders for Deterra from 106 new pharmacies during the event.
- Cardinal Health announced new tools – including Deterra – in the Adherence Advantage program, which provides an expanded suite of solutions designed to help retail pharmacies improve medication adherence.
We also had the chance to continue spreading the word about our partnership program, which provides a cost-effective, environmentally and socially responsible way to safely and easily deactivate and dispose of unused prescription medications through the Deterra System for companies and advocacy groups, such as manufacturers, health insurers, pharmacies, hospitals and surgery centers, community organizations and police departments.
We look forward to more events, more conversations and more opportunities to expand Deterra’s reach – and ultimately move the needle on reversing the prescription drug abuse epidemic – in the coming months.