Deterra was featured in the Star Tribune on February 8th. Check out the excerpt below and click Read More to view the full article on Star Tribune’s website.
Christine Horton, the top marketing executive at Burnsville-based Verde Technologies, and board member Jason Sundby were in Washington, D.C., last week to brief drug-enforcement officials and policymakers on Deterra, the company’s new product that deactivates prescription drugs and makes them safe for disposal.
“There is a need for this,” Horton said. “We ran out of samples during some of our meetings with law enforcement, military people and others. It’s important to get rid of [excess] prescription drugs before they are abused. We’re focusing our marketing on public safety agencies, doctors offices, hospitals … anybody who recognizes the opportunity to show responsibility.”
The Verde folks were in Washington for the Community Anti-Drug Coalitions of America’s National Leadership Forum.
The Deterra System features a pouch containing MAT12, a proprietary activated carbon that bonds to pharmaceutical compounds when water is added, rendering drugs ineffective and safe for disposal quickly in any setting — home, clinic or hospital. Deterra has a 98 percent success rate in deactivating prescription drugs, according to a research study supported by the National Institute on Drug Abuse and Deterra. Deterra also renders chemical compounds safe for landfills, incineration and keeps them out of water supplies.