Medsaway Wins Minnesota Cup Award


The Minnesota Cup — a statewide entrepreneurial competition that supports and accelerates the development of breakthrough business ideas from across the state — has named seven Minnesota-based startups as division winners and seven runners-up in its 2014 competition.
Verde Environmental and Deterra has won the Social Entrepreneur Division for its Deterra product.

Deterra products render prescription medicines unusable and effectively contained, minimizing the potential for diversion or accidental exposure to children or pets.  Deterra medication disposal products are a simple, effective way for people to safely dispose of unused prescription medications.  Verde is currently working with Mallinckrodt Pharmaceuticals to provide physicians a co-branded product to give patients for disposal of their unused medications without harm to the environment.

Verde is also working with law enforcement agencies as a partner in their medication take back programs, providing effective ways to dispose of unused medications at home.  The goal of these efforts is to reduce crimes related to the theft of painkiller medications.  Deterra disposal bags can be found at several retailers including Cub Foods, Albertsons, Farm Fresh, and Walgreens.  You can also ask your physician about medication disposal bags or check out for more information.

About the Social Entrepreneur Division

The Social Entrepreneur Division of the Minnesota Cup seeks out, supports, and celebrates Minnesota’s most innovative and effective social entrepreneurs and the organizations they lead. To be eligible to enter the Social Entrepreneur division, the organization’s primary purpose must be a social mission, rather than generating a profit. If your organization’s aim is to have an impact on the critical challenges facing our society including education, environmental sustainability, health and economic & social equity, this division is for you.

More about the Minnesota Cup
Now in its tenth year, the Minnesota Cup — the nations’ largest statewide new venture competition — will award $300,000 in prize money in 2014 to Minnesota’s budding entrepreneurs.

These seven division-winning companies will compete for the $50,000 grand prize award and the coveted Minnesota Cup at our final awards event on September 10 at the University of Minnesota. At the event, winners from each category will be awarded $30,000 in seed capital (with the exception of the Student and Social division winners, who are awarded $20,000 each). Additionally, one runner-up from each division will receive $5,000.